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title: Unlock growth and efficiency with Agentic AI
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Our August highlights: AI Search, Retail Media, DMEXCO & Automotive Insights

| View in browser Hi there,   What happens to SEO when AI gives all the answers?   In this edition of the IBM iX Spotlight, we unpack how AI Search is changing the game in 2025 – and why visibility now means being cited by machines, not just ranked by algorithms. Plus: why Self‑Service Platforms are reshaping Retail Media, what the “Hateful 8” mean for automotive, and where to meet us live at DMEXCO 2025.   Selected for you in this edition: From rankings to citations: How to stay visible in the AI Search Still in a situationship with your AI strategy? Let's fix that at DMEXCO. New Retail Media PoV: Self‑Service Platforms are rewriting the rules “The Hateful 8” of Automotive: and how you can overcome them From rankings to citations: How you stay visible in the AI Search AI Search is cutting through the noise. Users now get faster answers, often without clicking. CTRs have dropped by 30%, while AI‑powered impression volume has surged nearly 50%.   This existential shift introduces the Citation Economy, where being cited by AI tools matters more than traditional ranking.   In this article, you’ll learn: Why classic SEO alone isn’t enough anymore How structured, authoritative content becomes the new visibility strategy Concrete steps to redesign your content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) Adapt your SEO strategy to stay visible in an AI‑driven search world. Read the article Still in a situationship with your AI strategy? Let’s fix that at DMEXCO. On 17-18 September at DMEXCO 2025, it’s time to commit to AI that delivers Intelligent Experiences that actually work.   What’s in it for you? Live Sneaker Storefront Demo – build a personalised campaign experience in seconds with Adobe Edge Delivery and watsonx Fireside Chat with Adobe – AI, creativity & marketing shaping the next era of CX Panel with Fressnapf, METRO.digital, Schaeffler & Grey – building stronger agency-client collaboration in the AI era Masterclass with DOUGLAS Marketing Solutions & ANNEMARIE BÖRLIND – learn how AI and Self-Service Tools deliver precise, scalable Retail Media campaigns Will you be in Cologne for DMEXCO? Explore the full agenda and schedule a personal onsite meeting with IBM iX – coffee included.   Meet us at DMEXCO New Retail Media PoV: Self‑Service Platforms are rewriting the rules Download your copy “The Hateful 8” of Automotive: and how you can overcome them Read blog post Mark your calendars and meet us here 11 September – IBM Office Vienna Women in Tech Vienna   12 September – Hamburg Beiersdorf Connect   17 & 18 September – Koelnmesse, Cologne DMEXCO 2025   7 October – Berlin Webinar: CRM in Pharma with Salesforce & IBM iX   8 - 10 October – Berlin “Staat Digital” Hackathon   You are receiving this newsletter because you have subscribed to our email list. Thank you so much for your interest. IBM iX Germany GmbH, Chausseestraße 5, Berlin, Berlin 10115, Germany Unsubscribe Manage preferences |
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